Sam is the co-founder of Perera Crowther Financial Services. He is responsible for formulating the strategic financial advice for clients, and has advised clients from a range of backgrounds, including leaders in politics, academia and the medical and legal fraternity. His firm specialises in personal and corporate insurance solutions, employer superannuation and strategic financial planning and is a Member Partner of the Law Society of NSW. Sam is also the co-founder of Econ Insurance Services, a subsidiary of Economos Chartered Accountants and an AFR Top 100 Accounting firm.

Having commenced his business in 2005, and utilising his experience, Sam enjoys serving the Financial Services industry through his work on regulatory reform. He has authored papers and been heavily involved in lobbying efforts on Future of Financial Advice reforms and the Life Insurance Framework. Sam has presented as a witness to several parliamentary committees including the House Standing Committee on Economics, the Senate Economics COmmittee and the Parliamentary Joint Committee on Corporations and Financial Services. Sam is the National Vice President of the AFA.