Head of Country

Geoff Rogers is intelliflo’s first head of Australia and joined the business recently in June 2021 to lead intelliflo’s expansion and growth in the Australian wealth management market. Geoff is based out of intelliflo’s Sydney office and is motivated by the opportunity to bring to market a global advice technology provider that is committed to both the importance of advice and the long-term growth of the profession in Australia.

Prior to joining intelliflo, Geoff worked at MLC in numerous roles, most recently as Group Executive Advice, looking after the organisation’s various self-employed licensees and the employed advice business. He also spent many years as General Manager of MLC’s retail distribution bringing platform, asset management and insurance solutions to licensees and advisers. Geoff has also enjoyed working overseas in the wealth industry, having spent several years in various roles in New Zealand, Thailand and Indonesia.

Geoff has more than 35 years of wealth management experience and his background has given him a deep understanding of the opportunities and challenges that are facing the industry and an appreciation for how technology can help licensees, advisers and their clients.